I'm Phuong — a Senior Designer with 6+ years bridging UX strategy, interface design, and brand identity. I help companies ship products that are intuitive to use and impossible to forget.
“Most design problems aren’t purely UX or purely visual — they sit at the intersection. I work across the full design stack: I research what users actually need, design interfaces they can navigate without thinking, and build brand systems that make products recognizable and consistent at every touchpoint.
This means fewer handoffs, faster decisions, and a product that feels coherent — not like three different teams designed it.”
Skills
UX
User Research
IA & User Flow
Wireframing
Usability Testing
Design System
Prototyping
UI & Digital
Web UI Design
Mobile App UI
Responsive Design
Motion / Micro UI
Figma · FigJam
Adobe XD · CC
Brand
Brand Strategy
Visual Identity
Logo Design
Brand Guidelines
Packaging
Print & Collateral
Experience
Lead UI/UX & Brand Designer
OBranding · Product Company
20XX – nay
Owned toàn bộ design stack — từ IA, design system đến brand identity cho nền tảng ecommerce 10,000+ users
Senior UX/UI Designer
[Công ty trước] · Agency hoặc In-house
20XX – 20XX
Thiết kế sản phẩm cho [ngành], dẫn dắt design process với team 3–5 người
UI/UX & Brand Designer
Freelance · Đa ngành
20XX – 20XX
15+ clients: Vinamilk, LaLiga Academy, Nam Long Group... Xây foundation cho kỹ năng cross-discipline