About me
I'm Phuong — a Senior UI/UX & Brand Designer with 6+ years bridging UX strategy, interface design, and brand identity.
I help companies ship products that are intuitive to use and impossible to forget.
I help companies ship products that are intuitive to use and impossible to forget.
Most design problems aren't purely UX or purely visual — they sit at the intersection. I work across the full design stack: researching user needs, designing interfaces people can navigate, and building brand systems that stay consistent — so teams reduce handoffs and ship coherent products.
A full-stack design skill set spanning research, interface and brand.
Six years across product teams and independent practice.
“What's actually broken, and for whom?” — then I move from research to structure to surface.
I dig into the real problem and the people behind it before drawing a single screen.
Information architecture and flows come next — the bones that make a product make sense.
Finally the visual layer: interface, motion and brand, refined until it feels effortless.
Have a product, a brand, or a fuzzy idea? Tell me about it — I usually reply within a day.